We’re wealth, life, and legacy optimizers.

President | Founder

Lan J. Shaw, CFP®, CEPA®, MBA

“I’m a synergizer who’s skilled in solving problems and optimizing outcomes.“


Vision Private Wealth & Lan J. Shaw

Lan’s background and awards

After being born in the communist country of China and living in a re-education camp at 4 years of age, to later enduring the 7.5 magnitude Tangshan earthquake of 1976 and consequently spending 3 more years of her childhood living on the streets, it may have been tempting to see life through a lens of limitation. Fortunately, Lan has always had a natural tendency to look for what’s possible rather than settling for what seemed probable, and to make possibility a reality. Her innate optimizing talent has led to miracle after miracle.

Lan:
• Was born in Beijing, China
• Survived a cultural revolution and a 7.5 magnitude earthquake, which left her family destitute
• Earned her undergraduate degree in Systems Engineering
• Excelled in her career, which opened the opportunity to visit America
• Became a global corporate executive
• Earned her MBA in England in just one year
• Moved permanently to California
• Transitioned to financial planning
• Achieved her CERTIFIED FINANCIAL PLANNER
certification (CFP®) and her Certified Exit Planning Advisor (CEPA®)
• Earned the trust of her clients through hard work and excellent service
• Left a large financial institution to cater to the custom needs of her clients
• Opened a virtual family office to optimally support her clients’ financial and lifestyle needs

Lan’s story

I’m a born optimizer. As an immigrant born in China whose family was displaced after a massive earthquake, I could have settled for what was then my reality, but instead I developed a hunger for exploring what’s possible.

With an undergraduate degree in systems engineering, I bootstrapped my way to an affluent American lifestyle with a global corporation, but I didn’t want my life to be about “arriving” at a destination, instead I kept looking for a way to evolve and embrace new opportunities as they unfolded. That’s what led me to wealth management where I realized my passion was helping clients with complex lives optimize their outcomes. I combined my undergraduate systems engineering degree with an MBA in finance. In my first decade as a wealth planner, I met many experts with a thorough grasp of their subject material.

Lawyers, accountants, insurance specialists, concierge medical doctors, charitable foundation specialists, and more. They all did good work but they carried out that work in silos.

The wealthy have complex needs that require a synergistic family office approach. At that time, a family office was only available to the ultra-rich.

I made it my mission to change that and started my own wealth management practice with all the tools, strategies, methodologies, and processes needed to make a meaningful difference in the lives of my clients.

I strongly believe that my clients’ desired outcomes first need to be deeply understood. Then, the goal of the entire team is to work towards that ultimate goal, which often requires the synergistic collaboration of specialists.

Meet the team

Russ Alan Prince

Family Office Specialist

We collaborate with Russ Alan Prince to bring his decades of expertise in family offices to our clients. Working with ultra-wealthy clients, Russ provides insights on how to deliver desired outcomes through a highly functioning family office. Russ is editor of Private Wealth magazine, and has authored more than 60 books on financial topics.

Kristen LaSasso, CFP®

Private Wealth Planner

Kristen LaSasso, CFP®, is passionate about helping Vision Private Wealth clients navigate financial complexity with confidence and clarity. As an integral member of our team, she works closely with our advisors to help deliver a coordinated financial planning experience that supports each client's goals, values, and long-term vision, helping them optimize their wealth, live fully, and create meaningful impact across generations.

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With more than a decade of experience in wealth management, Kristen brings strong financial planning support experience, exceptional attention to detail, and a thoughtful, client-centered approach to every relationship. She supports the financial planning process by preparing planning analyses, coordinating the implementation of strategies developed by our advisors, and helping clients stay informed and engaged throughout their financial journey.

Before joining Vision Private Wealth, Kristen worked closely with clients at leading wealth management firms, building deep expertise in financial planning and client service.

Outside of her professional career, Kristen spent 14 years as an elite professional cyclist and competed as a 2008 Olympic hopeful with the USA National Team. The discipline, perseverance, and dedication that fueled her athletic success continue to shape the care and commitment she brings to clients every day.

Melissa Guerrieo

Client Concierge

Melissa Guerrieo is dedicated to helping Vision Private Wealth clients enjoy a seamless, highly personalized experience as they pursue their financial goals. As Client Concierge, she is a driving force behind the exceptional experience Vision Private Wealth is known for, ensuring every aspect of the client journey is thoughtfully coordinated and executed with excellence. Through her leadership, clients receive the proactive support, responsiveness, and attention to detail that allow them to focus on what matters most—optimizing their wealth, living fully, and creating meaningful impact across generations.

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With more than 15 years of experience in the financial services industry, Melissa brings exceptional operational expertise, strong leadership, and an unwavering commitment to client service. She is passionate about creating an environment where clients feel supported, informed, and confident, while helping the Vision Private Wealth team consistently deliver a concierge-level experience.

Before joining Vision Private Wealth, Melissa held leadership roles with leading wealth management firms, where she developed deep expertise in operations, client service, and practice management. Her extensive experience allows her to anticipate needs, navigate complexity, and ensure every detail is managed with precision and care.

Melissa is known for her organizational strengths, collaborative approach, and steadfast dedication to both clients and colleagues. She takes pride in helping transform complexity into a seamless experience, allowing clients to move forward with confidence and peace of mind.

Integrated Partners

  • Richard E. Austin, JD, LLM, CIMA®

    Executive Director, Estate and Business Planning

  • Stephen Kolano, CFA

    Chief Investment Officer

  • Becca Zophin

    Chief Marketing Officer

  • Gregory Freeman

    Advanced Planning Specialist

  • Peter Kaplan

    Executive Vice President, Planning and Insurance Solutions